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  • Ono Northey

Why I Do This

My mission is to provide massively entertaining stories infused with tactical & actionable self-development tools designed to upgrade the collective mindset of the planet.


But it used to be "see as many boobs and explosions as I can."

See, this may shock you, but when I was a teenager, I was moody, self-absorbed, and generally thought mostly about sex, violence, and sugar.

I have a theory that I wasn't exactly a rare snowflake in an otherwise pristine landscape.


In fact, I'd be willing to bet that there are other teenagers who have followed, and who will continue to follow a similar template.


Now, somewhere around twenty-five my brain fully developed and I started thinking that maybe, just maybe, my life purpose was to make the world better and not, as I had presumed, to have as much sex and sugar as I could handle.


I started reading self-development books, and doing things for OTHER people.

Again, this is not a unique story.


So, I started thinking. What if we could shave off that timeline a little? What if we could increase the awesome in our world simply by getting these young 'uns interested in self-development earlier on?


Turns out, this is ALSO not a unique idea.


When I graduated from high school, my mother gave me a book. "7 Habits of highly effective people" - it sat on my bookshelf, gathering dust for years. In fact, it was so ignored, that I actually purchased the book later on in life, only to be surprised to find it already in my collection. (Dusting, it seems, was another skill I'd yet to acquire)


So, did I learn from this? Nope!


I applied the exact same strategy as my mother, with perhaps a slight tweak. I (a totally cool dude) would write the self-development books for teens and young adults! I'd get through to the lil' rascals with their twitters and whoozits.


And then... I remembered the dusty books on my bookshelf.


The books were fine.

I had just never opened them.


The problem was never how well the self-development books were written.


The problem was that they were self-development books.


So, I started thinking: Could I write a book that had sex and violence in it that would give teens the tools of self-improvement?


Could I wrap mindset in entertainment?


"Dude! That C3GUS bullshit in your book? Did you know it actually !@#$ing works!?"

- Teenage Reader


"Dear Mister Northey, your books were recommended to me by a friend of mine. I was skeptical, especially after previewing the (quite frankly) violent imagery. However, I trusted my friend and... I can not thank you enough. I do not profess to understand how you've gotten my son interested in self-development, but the fact remains that you have. Our dinner conversations have turned from unengaged to actively searching out dreams and passions.

Again, I can not thank you enough."

- Mom of a reader


Is Mindsettertainment possible?


Turns out, yeah. Yeah it is.


The Shard Chronicles is engaging, fun, mind-expanding, and actually teaches over a seminar's worth of mindset in every book.


Mindset, with car chases.


If you're looking for a free and easy way to help us impact as many lives as possible, share the series with someone you care about, and of course, every review the series receives helps bring us one step closer to truly impacting the world.


Thank you!

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